Online Article Marketing – 10 Things Not to Do On Your Bio’s Landing Page!
Not long ago, I was enjoined in an online discussion about how to best prepare a proper author’s bio link and where that link should take a reader, if they did indeed seek additional information. I found the topic fascinating and relevant to anyone posting online articles or using informational marketing to enlist new clients to their niche business model. Okay so, let’s talk.
What I’d like to do here is explain how the “landing page” that you send people to on your website is ultra-important, and shouldn’t be an all out sales pitch, or use any bogus marketing practices. Further, it shouldn’t be littered with advertising confusing the issue. Here are the things a reader I most fear when clicking on bio-links:
1.) Malware Sites
2.) A Long Sales Letter – Sales Pitch
3.) A pop-up screen demanding my email address and name prior to my ability to enter the site
4.) AdSense Adds absolutely everywhere in every single available space.
5.) Site Tracking Cookies up the Ying-Yang
6.) A blog with the same article I just read at the top of the page, as a blog post.
7.) A notation telling me to “friend” the website owner or company on Facebook who I’ve never met, and don’t know if I can trust yet.
8.) An offer to a free-eBook which is really a 15-page double spaced long sales letter telling me nothing.
9.) A website which disables the “back button” on my web browser so I can leave without terminating bio link my browser session.
10.) Worthless sales content from someone who doesn’t have a clue as to what they are selling – as in an Affiliate Site, selling silly trinkets.
In fact, these sorts of things make me often wish I wasn’t associated in any way with those who do online marketing, because it totally dishonors all the good that can be done in online article writing or informational marketing. As an online article author, I hope you will think on this, and if you can’t handle my critique, tough! You aren’t my friend anyway. You see, anyone who doesn’t care about me, the reader, and merely wishes to find the next “sucker” online to sell some crap too, isn’t really an ethical player in my humble opinion.
Now then, if I just described your online endeavors here in this article, then might I carefully suggest that you look into your own mirror, as perhaps, you might indeed be part of the problem, not the solution? Of course, if you are an ethical practitioner and hope to deliver quality content to an abundantly informationally starved world then, please disregard my comments here, and keep fighting the good fight, for the right reasons, and helping the online article community flourish in the new age of social media. – Lance – out.